Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 34,000 employees, over 960 stores and 14 distribution centres in Wales, England and Scotland.
The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain. Social responsibility and sustainability are at the core of the company’s daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.
The Lidl retail philosophy is focused on simplicity and maximum efficiency at every stage of the business, from supplier to customer, enabling the company to sell high quality own brand and well-known products at low prices.
Up to 40 jobs for local people including full and part-time roles. Lidl GB hourly rates for in-store customer assistants starts at £12.75 increasing to £13.65 per hour with length of service.
We have pledged to invest £15 billion into British food and farming by 2025, with two thirds of our products coming from British suppliers, providing our customers with fresh, locally sourced, high quality produce at excellent value. 100% of our own-brand core eggs, milk, cream, butter, fresh beef and fresh primary chicken is British. We have signed the NFU Fruit and Veg Pledge and the Back British Farming Charter. All of our British fresh meat, dairy and fruit and veg is Red Tractor Assured.
Lidl is the first retailer to seal the deal with pioneering Pembrokeshire Creamery and sell milk that has been both produced and bottled on home soil.
Richard Bourns, Chief Commercial Officer at Lidl GB, commented: “Our partnership with Pembrokeshire Creamery is testament to our commitment to offer Welsh shoppers the very best in homegrown food and drink. At Lidl we take pride in championing local producers, and this contract marks a significant milestone for the Welsh dairy sector, whilst also supporting the local economy in Pembrokeshire.”
Mark McQuade, Managing Director at Pembrokeshire Creamery said: “We are very excited to have partnered with Lidl to supply their stores across Wales with milk from Welsh dairy cows, that has been bottled right here in Wales. The partnership will deliver products from farm to shelf in a more efficient way, removing the need for Welsh milk to be sent to England for bottling, before coming back to Wales.”
Lidl GB sells over 100 different Fairtrade certified products throughout the year, from bananas originating from Colombia, tea picked in Kenya and cocoa for our chocolate, grown in Cote d’Ivoire. In addition to the products we sell all year round, we proudly support specific Fairtrade campaigns such as Fairtrade Fortnight.
The proposed store will meet Lidl’s high sustainability standards which are intended to minimise environmental impact over the lifetime of the store.
